14 Traffic Conversion Tips You NEED To Know.

The traffic is our big obsession now; and the most questions I get are related with the traffic tips

Marketing on the Internet is straight forward rule. You must capture the attention of visitors to your site and convert them to customers. Does that sound fairly simple? Well, it is if you pay attention to the details - and the devil is always in the details! Here are the top traffic conversion secrets revealed.

1. Try to capture the attention of visitors from the title, subtitle, and from the first paragraph as well. This means you need good keys and long tail keys in all three. But balance them, don’t abuse them, don’t spam them.
2. Make the offer more than once in your sales page. The more the offer is made, the greater the chances are that an uncertain "window shopper" will pull out their wallet and take you up on it. Don’t be cheap with the lures. Sprinkle the bait in as many places as appropriate. You do this talking about the benefits not about the features. Try to make a clear cut between them.
3. A common term used in marketing is the "Unique Selling Proposition" or USP. What is different about your offer that the customer should choose your product over your competition? Why is your product better? Refine the answer to these questions in a brief explanation. You need just one or two sentences.
4. Do not overwhelm your potential customers with too many offers on the same page. If you have more than one product, then use a different sale or squeeze page for each one. Customers are attracted to the simple offers that have enough information available for them to make a decision.
5. Construct your sales or squeeze page so that it is easy on the eyes. Leave some open space and wide margins. "White space" brings the reader's attention to the offer and creates a small time to think. It isn't necessary to fill up every last bit of space on a page.
6. Ask your visitors to share their views on your product. Putting a product evaluation or survey or a poll on your site gives your visitors a reason to interact with you. Don't be afraid to ask for support. Getting such input will prove invaluable and will keep the potential customer on your site longer. Longer visits mean longer exposure to the benefits of the product.
7. Consider the benefits, the problems your product can solve. When your squeeze page is finished, don't stop thinking about the problems your product can solve. Here is another opportunity to ask for input from your buyers. Ask them how they use the product. You could discover new promotion tactics.
8. When you have testimonials and recommendations from past customers, and then allow them boast about the product for you. Post these on your page in prominent positions. If you have earned the bragging rights, don't be shy about it, but be sure you earned the attention, respect, and notoriety as well.
9. Videos and audios are the best testimonials.
10. If you use highlighting on your sales page, keep it toned down. This can be an excellent tool when you want to draw a visitor's attention to something in particular. However, too much of a good thing will send your visitors away. Lots of colors and over highlighting tend to annoy the casual visitor.
11. When someone is convinced enough to buy your product, don't forget to thank them! Courtesy costs nothing and has the potential to turn first time customers into loyal customers. All customers will enjoy knowing that they are truly appreciated. Make your "Thank You" page personal and sincere show your human face.
12. It never hurts to ask. It also doesn't hurt to ask again. If you want people to order your product then simply ask them to order. Put this request several times throughout your sale page. There is no such thing as asking too many times.
13. Create a sense of urgency. Offer a limited time bonus package if the visitor acts immediately or a time sensitive reason you offer something free. Offering bonuses with a purchase is very popular.
14. Cut the hype, bragging, and don’t fake it until you make it, the people use them so long, now you potential customer will notice these tactics. Writing sales copy does not need to include fantastic claims and slick sales tactics. Try not to sound like a television commercial. Your tone should be as one friend talking to another. Think about the individual person who is visiting your site and talk to that person alone. Speak as a friend sharing some great news.

These methods for creating a highly converting sales page will work whether you're a new or experienced marketer. Consider this short list as a blue print of creating sales copy for your products.

To your success
Michaela
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