Thursday, May 1, 2008

Selling Digital Products after eBay banning them

The Shock, After Shock, and Solutions.

First, it was the shock, the earth was trembling, we cannot sell Digital Products with Instant Digital Delivery on eBay, but we have the following options:
  • Put them on CD or DVD
  • Use Classified Ads
  • Use USB Flash Drives
  • Use Memory Cards
It was hard to swallow, not everybody was prepared to switch from Instant Digital Delivery to create a physical item and so on.

Second, it was an after shock, eBay changes the rules on Classified Ads which makes even harder to use them.
The new rules are:
  • We cannot put a "pay now PayPal button" on a Classified Ads
  • We cannot put an opt-in list on a CA
  • We cannot put an external URL to a website on a CA
To be honest with you, I was looking in disappointment at the new rules, and I ask myself what in the world we can put on Classified Ads to have a sell.
Is not the purpose of a list or a Classified Ad on eBay to generate a sell?

I overcame the after shock and I begin to use my search skills to find out what we can do.
This is my take on this:

Solutions:

1) We can create an eBay list for a physical product on CD. To do this we can use MyDD software to transform the PDF of an e-Book in a physical product CD or DVD. Also read the Do not Panic Report.

In just 2 weeks Socrates created a new version of MyDD which is able to do just that. With the version 3.0:

  • We send to MyDD the the URL of the PDF
  • They will work with kunaki to create the physical product
  • They will send the CD or DVD to the address we indicate.

This is a fantastic solution, it will cost a decent amount you will take it from shipping cost of the physical product paid by customer, and all you do is you transmit the URL of a PDF. This really means the process is still automated because you are not the one who physically pack and send the CD/DVD.

2) We can use a Classified Ad very carefully to stay in the eBay new rules. Up till now we have 2 solutions:

  • One is very well explained in a video by Jim Cockrum, the idea is to use just an email which will connect with aWeber email and use the power of follow up messages to send customers where you want. Search MySilentTeam for the video
  • The other one is to use John Thornhill technique of creating Classified Ads with an opt-in list for a discount of a product, request a confirm email address and again use Follow up messages of aWeber for the rest of the process (sale Page to buy it, etc).

You can go on eBay and look at planetsms to find an example of John's Classified Ad.

If you sell CD/DVD via eBay, I suggest looking it over Digital Media Solution and you will find exactly what you need to do, to take your Product to the next Level.

You will find out what are the advantages of placing your product on disk - because the size of CD you can include more bonuses in CD and increase the value of your product.

You will get a professional looking complete package which looks much better than “download a .zip file”.

  • You will learn how you can structure your CD/DVD to achieve simplicity and quality
  • You will learn how to create a simple menu system that will link to your CD/DVD content
  • You will get 5 CD/DVD pre-made menu designs for your auto-run disk navigation, complete with PSD source file, you can edit if you require and a ready to go HTML menu system
  • You will get 5 CD/DVD pre-made box designs for your need, complete with PSD source file so you can edit if you require, a ready to go default image and blank image
  • You will get 5 CD pre-made case designs for your CD cases, Complete with PSD source file
  • You will learn how to integrate an auto-responder newsletter subscription form
  • You will learn how to make your CD/DVD automatically run once inserted

and much more

You really will get a professional looking package which will make customers to return to do business with you.

Regards
Michaela
http://www.mc-ebay-resources.com/recommends/MyDD
http://www.mc-ebay-resources.com/recommends/MST
http://www.mc-ebay-resources.com/recommends/SMSD
http://www.mc-ebay-resources.com/recommends/DMS

3 comments:

Col said...

Hi Michaela, some great advice there, thanks. You have proved that it is not all doom and gloom!
Colin

Mickey said...

Hi! Colin, it is not all doom and gloom, but it is not all roses as well, and we have to be very careful! Probably a lot of changes will come in/after Chicago conference as well!
Michaela

The Mad Marketer said...

Thank you for that post. Its good to know that there are still solutions for ebay marketing.