Friday, June 27, 2008

The Last Big eBay Convention Is History.

Chicago was the last because eBay decided to move closer to the eBay community in small cities, with less participants but face to face with real sellers and creating an environment in which each one can have a voice.
Moving in the community across America eBay hopes that connecting with the grass roots will be more profitable for sellers, buyers and eBay.

The first event will be in Oct. 3rd, 4th, 2008 at Fort Hays State University, 2 days event, $49.00 participating fee, max 250 people.
Each event will have a theme; in Oct. the theme is “Making Change Work”. For more info email Joyce at: yabie (at) ruraltel.net. The Education Specialists Trained by eBay are invited to participate, as volunteers and with no profit.

Now some details coming out of Chicago convention:
We are not allowed to use eBay as a marketing tool:

  • No more email addresses in your action description starting 1st July; it is a short notice, search all your listings and delete emails. It looks as eBay with communicate with our PayPal via email but we will never see the email address of buyers
  • No more links or references to websites outside of eBay, not even on “About me” pages. I don’t know when this one will start to be enforced. All you can have is a link from one of your listing to other of your listing or to your eBay Store
  • eBay will limit the “active content” in auctions listings. If you have flash code, animation, java script you must delete them except if they are coming from third parties that are certified as eBay providers. This is very tricky and slippery proposition; it will not be enforced until September.
As you can see, the new eBay management started a big offensive which is a cultural shift that will require all of us to rethink our business.

The old days in which a newbie jumps on eBay and starts selling whatever he can put his hands on are gone. Some categories are dominated by large sellers with deep pockets, as a newbie you must be an educated eBayer from the start. You must know to find good selling niche and avoid electronics etc. I think this will be hard to accomplish and eBay will lose a lot of new sellers who will be discouraged in the first 2-3 month of their eBay experience.

The change in feedback rules, the eBay being in favor of buyers and the creation of Detail Seller Rating (DSR), heart the most the community of sellers.

Keep in mind, to strive improving your DSR make sense:
  • Good score will produce more bids for you
  • Sellers with a high average score (greater than 4.6) will have an advantage in the search results (now eBay sounds like Google!)
  • Your high score can earn you free discounts as well, the highest 4.9 will get 20%, and the lowest 4.6 will get 5%.
  • The Education Specialists trained by eBay need to get 98% positive feedback to stay eligible.

Note: the score calculation produces a huge confusion:

  1. The score for bidders visible on your feedback profile is based on the past 12 month
  2. The fee discounts and search placements are based on your scores for the prior 30 days. In the case, if you don’t have a lot of activities and one single bad thing happened you are drastically affected, but because of the 30 days grace period, you can correct your score quickly.

To improve the DSR, we must:

  • Create accurate descriptions
  • Have good communication with buyers
  • Have a perfect shipping timing
  • Don’t inflate shipping and handling, just give up on handling and use an accurate shipping figure.

I notice that the community of sellers is not happy with the new changes, but personally I’ll be patient to see what happen in the next 6-12 month. I am not jumping to conclusion now.

To your success
Michaela
http://www.mc-ebay-resources.com/
http://www.ebookscamp.com/
http://www.squidoo.com/AffiliateMarketingNew/
http://www.affiliate-ebook-marketing.net/AM-eCourse.html

Wednesday, June 18, 2008

Project New Web by Lee McIntyre

Hello! This is a review of a publication that is very close to my heart because it is related with Web 2.0, and producing FREE traffic using Web 2.0 or New Web.

Do you remember this headline?
“Discover a powerful System Any Beginner Can Steal To Earn $16,496.42 In 31 Days By Giving Away Their Best Secrets For Free”
It is celebration time for Lee McIntyre, this month will be one year since Lee started his online business. He had remarkable accomplishments to be proud of.

Let me tell you what he did. Well, he was sure that times have changed so techniques that gurus are still teaching that worked 5-8 years ago, they are not working NOW!

He stopped following gurus advice and instead he started doing things his way using Web 2.0 and the sales started flooding in .

When he started he had:
- No List
- No Product
- No Contacts
- No JV Partners

In the process he discovered and published the 3 major reasons why the old guru solutions no longer apply:

1) Reverse Sweep Viral Marketing is growing - the net is getting more connected by the day and people are starting to talk. A few years ago was easy to convince people to opt-in, buy, because each new product launch was an independent event. Treat your lists poorly now and your bad reputation will spread through the marketplace, vecause now evribody is related with evribody else. in Web 2.0 we are a big family.

2) Increasingly Tired and Jaded prospects are saying NO to hard selling and hype - people are fed up, and the old techniques like OTOs and over aggressive selling are getting less effective by the day.

3) Web 2.0 Momentum means the days of just talking at your prospects are over - we're in Web 2.0 world now and that means trying to 'sell' all the time just doesn't happend any more. While the old experts still teach you to sell hard, the net landscape has changed forever and that means giving away value is more appealing route to success.

In "Project New Web", Lee McIntyre can teach you how to do what he did. You can follow him in his foot steps and you can duplicate his success.

These are his five rules to help you make more money in the Web 2.0 world:

1. Stop Selling and Start Giving -
He has discovered the more value he give away, the more profits he get back... and he is going to teach you how to do exactly the same.

2. Build Deep Prospect Relationships And Not Shallow Ones - If you listen to any of the supposed big name marketers they'll tell you that email marketing is slowly dying. He is going to teach you how to build powerful relationships with your members that will make them want to buy from you again and again.

3. Look after your Prospects and Your Customers Will Look After You - He is going to show you the massive impact that treating your subscribers like gold can have upon your business, and how you can easily transform customers into your fans that help you.

4. Creating Value is More Important Than Manufacturing Profits – He is going to teach you why manufacturing profits is often counter productive, and how creating value instead will lead to a vastly increased earning potential.

5. Think Long Term and Participate - One of the reasons why so many people fail is because they spend their time chasing quick and easy opportunities they hope are just around the corner. He is going to show you why thinking long term is crucial for long term profits if you want to work once and get paid forever.

Find out more from the author of Project New Web.

Lee was convinced that it is still possible to earn a great living online and he proved it with his new product and he humiliated the experts by stomping on their rulebook.
I highly recommend Project New Web

Regards
Michaela
http://www.MC-eBay-Resources.com
http://www.ebookscamp.com
http://www.squidoo.com/AffiliateMarketingNew/
http://www.affiliate-ebook-marketing.net/

Friday, June 13, 2008

How To Do Internet Marketing

Hello! I am very embarrassed to tell you the story of my last 4-5 days, but I think we must share the good days and the bad days and the totally out of our hands days as well.

Last week I have had a long conversation with myself about how my business evolves. I made long term and short term plans and I was ready to start publishing a FREE eCourse:


I wanted to transmit the eCourse by emails in 8 odd Days.
This is the content:
Day 1: What is Affiliate Marketing?
Day 2: What is Viral Marketing?
Day 3: How to do e-mail marketing right
Day 4: How to create a Product
Day 5: What Blogging will do for your Affiliate Marketing?
Day 6: Why resell Rights are important
Day 7: How to generate Traffic
Day 8: Help yourself with Web 2.0

Sunday evening the content for all 8 days was ready, I converted the OpenOffice documents on PDFs and I moved them on my host server. Just the aWeber work was left to do. It was late, I was tired but determined to finish the work on Sunday night and tell the world about it on Monday.

I just started to create the follow ups on aWeber. It was raining, but I enjoyed the cool breeze coming through my window. All of a sudden, winds got out of control, began to rain with cats and dogs, and the light went off.
I wasn’t worry about my computer because I have a very reliable Internet Office UPS, but I had no idea when the light will be back. Well, I said like Scarlet “tomorrow it is another day” and I gave up, it was already 11:30 PM.

Monday evening was still raining and I started to work from where I was left on Sunday. The storm was determined to make my life miserable. Three times the light was off and on and off again, I had a river on my street and I had to close all the windows because the rain was falling horizontal not vertical.
The thunders and lightning was so powerful, my Mom who is 94 years old was scared as a child, and I had to stay to comfort her. I gave up working again.

Tuesday I found out that the electricity hub of Essex County was damaged and ½ of Essex is without electricity until next day. I was in ½ where electricity was on and I hoped to finish my aWeber work. Not a chance, we had another miserable evening still with rain and gusty winds, and first time when the light was off I gave up again.

Wednesday I finished, I tested and a lot of details didn’t work as I planed - no wander with so many interruptions. Thursday I did corrections and tested again.

Finally today Friday I can tell you about it, but this supposed to happen Monday. Well, now you know why I am embarrassed.

To get my FREE eCourse, please sign in:

http://www.affiliate-ebook-marketing.net/AM-eCourse.html


The eCourse will start immediately after you confirm your email and will be published each odd day until the 8th day.

Regards
Michaela
http://www.MC-eBay-Resources.com
http://www.emrauction.com
http://www.ebookscamp.com
http://www.squidoo.com/AffiliateMarketingNew/

Sunday, June 1, 2008

Can IM produce success stories in 2008?

Hello!

I had a lot of eBay students who ask me if Internet Marketing is still live and well and make sense to try it. YES make sens! I’ll comment on this topic now.

First it is a confusion going on in Internet Marketing Beginners Camp.

If somebody is not successful it is not necessary because Internet Marketing is a waist of time. In majority of cases happened because some Internet Marketing Methods are changing as we speak. I am talking about the Web 2.0 revolution, about PPC vs. FREE traffic and so on. And not everybody is willing to jump on learning the new Methods, to work hard to keep abreast with what is new.

The Internet is changing so rapidly and the comfortable routine of what you know to do, can be a stopper in your career. Not everybody has the temperament to be a pioneer, but on Internet if you embrace your comfortable pillow to long… you will not be successful.

I have been in States since 1980. I was coming from Europe, and I was looking for a job as a Programmer Analyst. At that point all I knew was COBOL on Main Frame. I got a job and in first month I was impressed with how many other packages, languages, Databases, utilities, plus PC skills my co-workers had and use daily bases. In top of that; courses for new software packages, languages was offered monthly bases.

The reality struck me: I am a good Cobol programmer, but if I don’t start to learn new technology in 2-3 years maybe I am not going to find a Cobol Job.

I jumped in the first opportunity, I learned a new data base called DATACOM/DB and IDEAL language and that decision was the start of my prosperity in USA. After 2 years I was good enough with ADR packages and I start to do consulting and 10 years of prosperity come out of that simple decision to go to the ADR’s package training.

Now those are old packages, but I learn a lesson, never stop to learn new things!

I am still learning, I was curious about Internet, about eBay, about being an eBay teacher, about on-line marketing, Web 2.0, and here I am doing Internet Marketing and keep going learning.

Let’s come back to our topic Internet Marketing. The blue print of your success will be to stick with the following plan and learn as much as you can.

Step 1: Start building a list of potential customers who some day will become your customers and repeated customers.
You may be sick of hearing “the money is in the list” but the number one reason behind almost all successful marketers is the fact they have a mailing list and they have a good relationship with the list. Start now, not tomorrow.

Step 2: Sell others products as an affiliate.
It is nothing wrong to be an affiliate, can be productive and is part of your learning curve of learning what other successful marketers are doing.

Step 3: Create your own products or services.
Almost every successful marketer has their own product or service which can be any of the following:

  • An eBook,
  • An audio recording.
  • Video tutorials.
  • A membership site.
  • Create a Software Package
  • Create reports you can giveaway for FREE
  • Do coaching on something you are good at
  • Create mini eCourses via email, and offer as a backend a real good course or coaching membership program
  • Create Copywriting services: Sales pages, squeeze pages,
  • Create Graphics
  • Website design
  • And so on… I can continue but I'm sure you get the picture.

Step 4: Create a blog.
Having your own blog gives you an instant way to communicate with your list and is also an excellent way to generate an affiliate income by reviewing other marketers’ products.

Step 5: Learn to drive FREE traffic using Web 2.0
Web 2.0 is considered the new generation of Web Sites. The communication, interaction is the name of the new game. To be honest with you, I was a little skeptical for the beginning. But as soon as I realize the power of interaction with others, I completely change my mind, and the shift to new mentality got me.

Part of Web 2.0 are:

  • Social Bookmarking
  • Social Networking
  • Video Sites
  • Pod Casting
  • Blogs

Step 6: Build a network of affiliates and JV Partners.
They can promote your products and you can promote there’s. Compete with your competition, work with them and grow together.

Step 7: Help as many people as you can.
Your effort will be repaid the big way if you offer your services to others who need it most.

Step 8: Stop wasting your time online with information overload.
You really don’t need everything which is publishing on the net. Only buy products that are relevant to your business and your niche.

Step 9: Work with a plan.
You really need a short term and a long term plan to make your business grow. Try to get done something every day. If you have a niche; stick with it.

Step 10: The Sky is the limit but not without:

  • taking action
  • keep going learning
  • staying in the positive site
  • never give up
Regards, if you have a comment drop a line or two.
Michaela
http://www.MC-eBay-Resources.com
http://internetmarketingreviews-michisor2.blogspot.com/
http://www.squidoo.com/AffiliateMarketingNew/



Monday, May 19, 2008

Build An Information Products Long Term Business Online

Review of "eBay Powerseller In 90 Days" by John Thornhill

You expect this to be a product about - Becoming an eBay Powerseller In 90 Days, don’t you?

Well, that is covered in John Thornhill’s product - but it's actually much more than that.

Anyone who has ever tried to get to powerseller status on eBay will understand the reluctance of most people these days even trying for it.

I can tell you that only extremely stubborn and determined ever make it through!

What about the profit, these stubborn people actually make a profit out of eBay experience?

What John Thornhill does, from where is coming his enthusiasm about selling Information Products on eBay?

John has been steadily tapping into the Information Product market on eBay, he sells digital downloadable products and thereby avoids any trips to post office or costs involved, and in fact all he has are his eBay fees and PayPal fees. His enthusiasm is definitely coming from the fact that this market is huge if you use it properly.

John has a system in place that makes him money - as he has been trading on eBay for 5 years and he happily displays his eBay ID - planetsms, and his positive feedback of over 14,000. How many people you know with such a huge number of feedbacks? Personally I can count them with fingers from just one hand. He must do something right!

Did you hear comments about eBay being dead; there is no way we can continue to sell eBooks or other Information Products on eBay and so on?

Well I am curious by nature, and I studied what John did, how he did it, and I can tell you that I learned a lot from his experience. I had a lot of surprises and I ended trusting his knowledge, methods and I decided that he really was an example to follow. No regrets so far. I am happy with my results.

What he is offering now it is not an eBook about “Becoming an eBay Powerseller In 90 Days”.

He is offering a package, a membership, a specific fully build WebSite for selling Information Products without hype or hiding spots.
He is offering not just an action plan, but everything that anyone would need to know and follow.
He includes a host of tools and products, listing templates and literally thousands of ebooks ready to be listed on eBay or outside of eBay.
You are prepared for more - John adds new ebooks monthly.

If you are determined to be successful in this industry with a huge market you must start with his step by step tutorials and get everything set up to sell the quantity's required to achieve powerseller status.

What frankly impressed me more than tutorials, templates and eBooks; it was his FORUM, where he goes on to give more advice about maximizing profits through his "Many Streams Make A River" concept....

So to conclude:
Q: Can the 90 day powerseller package do what it claims?
A: In my opinion a definite Yes, if:
  • you are prepared to follow step by step and
  • put in the work initially required to get there.
But as I mentioned at the start having looked at the entire package, it is far more than just about eBay and PowerSeller status.

It's about:
  • building a sustainable long term business online,
  • incorporating many income streams, and
  • giving all the advice, help and support needed for anyone to achieve success
It is a fresh breeze, it really is!

The package can be viewed, I advise at list read the landing page and if you are impressed as I was, order here now:

And by the way it comes with a 100% money back guarantee!

To have a better idea about the content of this package, keep reading:

Introduction:
  • Getting Started
  • Why Sell eBooks
  • What you will need
eBay World:
  • Life Without eBay - You will be shown why you shouldn't rely on eBay as a sole form of income and what you can do to ensure if eBay closed tomorrow you could still survive
  • Rules You Must Follow - This section discusses the rules you must follow and why only a fool would break these rules
  • Importance Of Feedback - You will learn how crucial a good feedback score is and how to keep your feedback rating high
  • Choosing The Title - This is where so many sellers fail. You will learn how to create an eye catching title
  • Listing Tips - How to list effectively
  • Automate Delivery - Earn while you sleep. Put everything on 100% auto pilot. Get on with your life and still make huge income
  • Physical Delivery - Shows you how to make the most from your physical items including how to make sure you impress your customers
  • Open An eBay Store - You will learn why you must have an eBay store and how to promote it
  • Generate Visitors - You will see how to generate visitors for FREE and bring back customers again and again
  • Classified Ads - Find out how to run an effective classified ad.
  • Becoming a PowerSeller - Follow these simple rules and you will become a PowerSeller fast
  • CD Rom Templates - You will find all the templates needed to create an eye catching multimedia CD ROM
  • Listing Templates - Here you can download ready made listing templates that you can use to create professional looking auctions.
eBook Marketing:
  • Your own eBook - You will learn why you need to create your own product and how to do it
  • Going Viral - Learn how to make your eBooks go viral and earn you money on autopilot
  • Private Label Tips - Learn how to earn from private label material
  • Affiliate Marketing - Learn how so many authors are earning a massive affiliate income from their eBooks.
eBook Downloads:
  • All My eBooks - Here you can download every eBook John has ever sold on eBay past and present. You will also get every single eBook John will sell in the future free
  • Members eBooks - Here you can download eBooks created by members, you can also add any eBooks you create yourself here
  • Brandable eBooks - Here you can download a collection of brandable eBooks, these can earn you an instant affiliate income
  • Private Label eBooks - Here you can download a collection of private label eBooks. Edit the content any way you wish and even put your name as the author, it does not get any easier than this.
eBook Website Section:
  • eBook Website - Download your 100% auto-pilot eBook website here
  • Set up Website - You will see how to set up your website in under 10 minutes. You will also be shown how to edit the website and add your own products. This is about as turn-key as it gets.
Al the best
Michaela
Get your package here.

Tuesday, May 13, 2008

eBay or Amazon or both

I finished reading an interesting e-Book and I cannot wait to share with you:

Selling on “The River”
The eBook Seller’s guide to Amazon.com
by former eBay University Instructor Steve Lindhorst,
foreword by Skip McGrath.

I was surprised, intrigue, and delighted in the same time because usually people are bias but Steve and Skip are really open minded and talented business men.

The general ideas are:
  • Don’t put all your eggs in just one basket! There are good benefits coming out from Multi-Channel Selling
  • eBay and Amazon are different, the rules are different, the audience is different
  • Both Steve and Skip want to use eBay and Amazon because they can compensate each other and they totally ignore “eBay Alternative Sites”
I cannot agree more. I looked at what we call “eBay Alternative Sites”, and I am not impressed. The software is poor, rules are simple and loopholes will be easy to create and abuse. If one of them will get as sophisticated as eBay application is now, maybe, but this is going to happen many years from now. Nobody can compete with eBay over the night.

To use both make a lot of sense to me.
EBay remains an “auction” company, still perfect for collectibles, antiques and vintages items, art and craft as well.
But the market place is changing as we speak. In the last 2-3 years people are more inclined to buy “fix-price” items, they don’t have time, and patience to follow an auction.
Amazon is perfect as a “fix-price” place to buy and sell.

I know the eBay rules but never had time to discover the Amazon rules, mainly because eBay use to educate people about eBay, but Amazon through you in the jungle and let you to discover how to get out of it and use it properly. If you meet a lion they don't care.

Steve Lindhorst is a very good teacher, he explains in details:
  • what eBay and Amazon have in common,
  • what is different and
  • when is better to use one or the other.
Finally I discovered the Amazon rules, and YES, make sense to use both eBay and Amazon not one against other. Use one to compensate the other.

After you read the 50 pages Steve’s e-Book you can jump and sell on Amazon as well.

Good luck!
Regards
Michaela
http://www.mc-ebay-resources.com
http://www.ebookscamp.com

Monday, May 12, 2008

10 Highly Profitable eBay Niche Businesses Anyone Can Do

My review for:
10 Highly Profitable eBay Niche Businesses
Anyone Can Do by Skip McGrath.

Finding a unique niche is one of the fastest and easiest ways to start making money on eBay.

As an Education Specialist trained by eBay I chat with my students, especially with the ones from the beginner class.
I use to ask simple questions as: what you want to sell on eBay, and the majority of answers are: electronics, cars, books, movies.
With other words, there are big dreams in areas with a lot of competition.
I gently ask if any research was done about the competition.
The typical answer is NO, and no wander that only 20% of new eBay sellers succeed and 80% fail. I don’t want to scare the beginners but I don’t want them to start with false promises.

To be successful on eBay you must understand the eBay phenomenon. Especially now, with millions of people on-line selling and buying, the items with a lot of competition are not a good start for a beginner.

EBay itself has changed over the years. There are hundreds of large companies, warehouses included, selling on eBay and this has made it harder for the little guy to compete.

I did 2 years ago some drop shipping with a warehouse I trusted. One year I made decent profit. All over sudden my products from that warehouse stopped to sell. I did some research and I discover that the warehouse itself started to sell directly on eBay, and the prices warehouse offered on eBay was lower then prices warehouse offered me to buy items. As you can see, I wasn’t able to compete with the warehouse, my own drop shipper, on eBay.

In 2 month I gave up doing business with the warehouse, I started to search other avenues to make a profit.

This is other crucial lesson, the market trends are changing rapidly and we must find our quickly enough and adapt at any new changes.

What Skip McGrath accomplishes in his new e-Book is:

  • He explains the advantages of small niche marketing and why they are working on eBay
  • He shows proven niche markets that anyone can work in
  • He finds niches that people can enter with very little investment and no risk

And as usual, everything Skip preaches is coming from experience and quality research. He is an excellent researcher, an open mind seller, and an honest teacher.

Any advice I got from him over the years was pure gold, never hype or bragging.

The e-book is for people who know to sell on eBay but never bother to search narrow niche, specialized niche which can be a real good source of profit.

I bought Skip McGrath e-Book, and after a couple of years being an eBay seller, I still found out good ideas and a lot of surprises coming out from his fabulous bonuses.

Click now

Regards
Michaela
http://www.mc-ebay-resources.com/
http://www.squidoo.com/eBooksProfitAffiliate/
http://www.squidoo.com/art-glass-fellerman/